Best Email Marketing Tools and Software

9 Best Email Marketing Tools and Software that Help to Grow Your Business

In this post, I’m going to describe to you a few different email marketing tools and software that you can use to automate your emails, increase conversions, and drive traffic to your website.

Marketing is an art and email marketing is a part of digital marketing. If you don’t know where to start then you have come to the right place. I will try to describe all the tools and software needed to successfully grow your business through email marketing. There are a lot of resources available to help you create the best email marketing campaigns for your brand. This guide will make it easy for you to find the Email Marketing Tools and Software that can help you with your campaign.

My Recommendations: Best Email Marketing Tools and Software

If you want to increase sales and grow your business, you must have an effective email marketing strategy. So today I’m going to show you what tools and software you can use.

HubSpot Marketing Hub – Marketing Software

HubSpot is a marketing, sales, CMS, and market-leading CRM solution. It offers extensive features under sales, marketing, operation, service, and CRM hubs. The HubSpot Marketing platform helps companies to grow better. It is designed to help marketing teams align sales and foster sales emblements. Also, it aims to optimize your inbound business goal and boost the ROI.

HubSpot Marketing Hub - Marketing Software
HubSpot Marketing Hub – Marketing Software

With HubSpot, customization is simple, customers come first, and teams remain unified through the connected CRM. This tool makes it easy for all those companies who want to work together. From sales to marketing to customer service.

HubSpot is a powerful and all-in-one solution for any type of business, but together they work better. For running a successful and effective inbound marketing strategy, the HubSpot marketing hub offers everything. Ultimately it leads to growing traffic, high conversions, and increasing ROI.

Top Features of HubSpot Marketing hub

  • Email integration and tracking
  • Outrank the competitor and build the search authority 
  • Ad retargeting & management 
  • Social media management
  • Omni-channel marketing automation 
  • Marketing automation
  • Video and live chart 

Pros: 

  • Powerful segmentation option 
  • Powerful automation
  • All solution in one place
  • Free version available

Cons: 

  • Compared to the other solutions price is very high for premium services
  • Premium service not suitable for newbie

Pricing

  • Free: Free plan available
  • Starter: Starting at $45/month
  • Professional: Starting at $800/month
  • Enterprise: Starting at $3600/month

Postaga – AI Powered Sales Outreach Platform

Postaga is an all-in-one solution for building outreach campaigns and a cold email sending tool, which helps increase website traffic by building quality links. The Postaga AI-assisted platform enables you to build the entire outreach campaign within a few minutes.

Postaga - AI-Powered Sales Outreach and Link Building tool
Postaga – AI-Powered Sales Outreach and Link Building tool

Simply Postaga platform helps you to get contacts and find outreach opportunities. Moreover, this tool allows you to send your email sequences by building personalized outreach emails. 

The Postaga AI-Powered Platform is the world’s leading SaaS toolset for sales outreach and link building. It delivers the most effective approach to sales outreach and content distribution that drives revenue and business growth. Postage is focused on making it easy and affordable for the Outreach campaign to generate leads and build relationships with prospects.

For small businesses, Postaga greatly helps expand its customer base, and indeed it helps to save a huge time. Postaga, with its Artificial Intelligence, promises to make everything easy for you and increase your site’s traffic.

However, the opportunity finder of Postaga automatically finds the best opportunities for your business. Based on your running campaign, this software aims to ensure more shares, backlinks, and promotions for your business. 

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Top Features of Postaga 

  • Backlink and campaign management 
  • Brand control 
  • Link analytics 
  • Outreach assistant 
  • Automatically personalize emails 
  • Email sending 
  • Email tempaltes

Pros: 

  • Analyze content easily 
  • Quickly find the contact 

Cons: 

  • Tricky to manage each email template’s variable for the first few days
  • No free plan is available but they provide 14 days trial to check the tool

Pricing

  • Pro: Starting at $84 / Month
  • Agency: Starting at $250 / Month

Vend Email

Vend Email is the most convenient way to forward emails to a new email address. It’s also a great way to create a new, anonymous email account that you can use to send emails and receive replies.

Vend Email - Forwarding emails you can sell. Anonymous email you can quickly and securely create and transfer.
Vend Email – Forwarding emails you can sell. Anonymous email you can quickly and securely create and transfer.

You’ve probably received an email that you wanted to forward to someone else, but didn’t want to send from your personal account. Well, now there is a solution.

You can create an email address from Vend Email, and it will be completely anonymous. You can also use this service to forward emails from your personal email account to your Vend Email address. You can send the email to anyone you want.

The reason you should use Vend Email is that it is a secure email service. You don’t have to worry about your email being compromised. There is no spam, and you can also forward the email to as many people as you want.

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Top Features of Vend Email:

  • Unlimited email handling
  • Buy unlimited forwarders
  • Use them anywhere
  • Forwarding email addresses
  • Sell lifetime deals

Pricing

  • Free: Free plan available
  • Standard: $12 /month
  • Premium: $20 /month 

Best for: Marketers, Marketing agencies, Project managers, Recruiters

ActiveCampaign – Email Marketing, Automation, and CRM

If you want to sell your business product to numerous target audiences, then the best email marketing tool is ActiveCampaign. Due to this tool’s segmentation capabilities, you can easily separate or convert your contacts into lists. Moreover, it allows you to customize your email marketing for hyper-personalization. 

ActiveCampaign – Email Marketing, Automation, and CRM
ActiveCampaign – Email Marketing, Automation, and CRM

You need to write an email in such a way that will actively cater to your customer’s specific pain points and concerns. This tool help you to do so. In simple words, this tool allows you to target your audience effectively, organize the list and create the best emails. 

Top Features of ActiveCampaign 

  • Write and design emails for particular audiences 
  • Personalize emails 
  • Audience segmentation 
  • Landing page builder 
  • A/B testing 

Pros: 

  • Easily customize the user’s message 
  • Use simple split testing 

Cons

  • The little high learning curve for beginners 
  • Increasing contacts leads to expanding the plan price 

Pricing

  • Lite: $29/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: Contact with them

Mailchimp – #1 email marketing and automation software

Mailchimp is another mention worthy popular email marketing automation platform. You can get the all-in-one email marketing automation service for free from it. This email marketing tool lets you set a convincing delivery time. Moreover, you can use Mailchimp in integration with other platforms like Shopify, Magento, WooCommerce, etc. 

Mailchimp - #1 email marketing and automation software
Mailchimp – #1 email marketing and automation software

Over time, Mailchimp has successfully added and offered different “Advanced” features. Using the forever free plan of Mailchimp, up to 500 subscribers, you can send 2500 emails. However, this plan is limited also. Marketers across different industries widely use this email marketing platform. 

Top Features of Mailchimp 

  • Drag-and-drop email builder 
  • Contact segmentation into groups 
  • Auto responders 
  • Simple tracking for analytics 
  • Send-time optimization 
  • 300+ Integrations
  • Pre-built Email Templates
  • A/B Testing
  • Automated Customer Journeys

Pros: 

  • Multi-variate testing 
  • Comparative reporting 
  • Free plan is available

Cons: 

  • Some of the essential features are not comes with free plan
  • Slow support compared to other tools 

Pricing

  • Free: Free plan available
  • Essentials: $11 /month
  • Standard: $17 /month
  • Premium : $299 /month

Klaviyo – Marketing Automation Platform for Email & SMS

Klaviyo is another popular Marketing Automation Platform for Email & SMS in the market today. Klaviyo allows you to set up abandoned cart flows, and it captures those clients who use the cart to add their products but never checked.

Klaviyo - Marketing Automation Platform for Email & SMS
Klaviyo – Marketing Automation Platform for Email & SMS

Klaviyo is the ultimate eCommerce marketing platform. Klaviyo connects different tools and your eCommerce store within just a few clicks. Moreover, it helps in email marketing by creating an ultra-personalized message. 

The entire template library in Klaviyo allows you to browse ideas. It is a great resource, and it provides excellent email templates and ideas. However, you can generate your own email templates for certain campaign email types. Simply this tool makes the campaign setup easier. 

Top Features of Klaviyo 

  • Onboarding 
  • Easy-to-use templates 
  • Based on captured data ability to create segments and lists 
  • Responsive email templates and email newsletters 
  • Drag-and-drop email design 
  • Ecommerce automations
  • Signup forms
  • 220+ built-in integrations

Pros: 

  • Smart email sending 
  • Real-time tracking

Cons: 

  • Learning curve 
  • The shorter onboarding process for SMS 

Pricing

  • Free: Starting at $0 / month
  • Email:  Starting at $30 / month
  • Email and SMS: Starting at $450 / month

GetResponse – Professional Email Marketing for Everyone

GetResponse is a popular email marketing software for automated lead generation. It is not a basic email marketing tool. in fact, it’s more than this. This tool is specialized in automation, but it’s more likely an all-in-one tool.

GetResponse - Professional Email Marketing for Everyone
GetResponse – Professional Email Marketing for Everyone

With the GetResponse tool, you can easily collect huge leads, convert those leads into sales by the proper workflow, and get more genuine customers. 

Autofunnel is one of the crucial tools that GetResponse offers. Using this tool, you can create sales, webinars, leads, and more funnels. It is easy to use and fully automated. Several things include funnels like emails, exit popups, Facebook Ads, marketing automation, eCommerce integration, etc.

Whatever tools you require for growing the subscriber list, you will get everything in this tool. 

Top Features of GetResponse 

  • Audience segmentation 
  • Landing page builder 
  • Autoresponders 
  • Automated email creation 
  • Advanced analytics 
  • Website Builder
  • Sales funnels
  • Popup forms
  • Marketing automation
  • Website tracking
  • Transactional emails
  • Dedicated support
  • Web push notifications

Pros: 

  • User-friendly interface 
  • Free plan available 

Cons: 

  • The basic plan doesn’t come with the complete automation 
  • A maximum of 500 contacts for a free plan

Pricing

  • Free: Starting at $0 / month ( Up to 500 contacts )
  • Email Marketing:  Starting at $19 / month ( Up to 2499 contacts )
  • Marketing Automation:  Starting at $59 / month ( Up to 2499 contacts )
  • eCommerce Marketing:  Starting at $1199 / month ( Up to 2499 contacts )

AWeber – Email Marketing & More for Small Businesses

If you are looking for the best value for a low cost, then AWeber is the best email marketing tool. Aweber is an affordable and reliable email marketing services platform. In terms of email deliverability rates, the industry leader is Aweber. This is an excellent email marketing platform for small businesses, teams, and entrepreneurs. 

AWeber - Email Marketing & More for Small Businesses
AWeber – Email Marketing & More for Small Businesses

This tool optimizes your content or email so that it will ideally reach the inbox of your subscriber. However, based on your list’s number of subscribers, this tool’s pricing is strict. A large number of pre-built templates are available with it. It’s a drag-drop email builder using which you will get the best results. 

Top Features of AWeber 

  • Automation 
  • Email analytics 
  • Subscriber segmentation 
  • Third-party integrations 
  • Sign up forms 

Pros: 

  • Create stunning emails
  • Email automation in the free plan
  • Automate email content creation 

Cons: 

  • Free for up to 500 subscribers only 

Pricing

  • Free: Free plan available ( Up to 500 contacts )
  • Pro:  Starting at $29.99 /per month ( Up to 2499 contacts )

Constant Contact – Create email marketing campaigns like a pro

By using the Constant Contact tool, beginners will find the easy-to-use complete toolkit. For email marketers, this tool is overall good. And it greatly helps to save time. You don’t need to be good at email design while using this tool.

Constant Contact - Create email marketing campaigns like a pro
Constant Contact – Create email marketing campaigns like a pro

With Constant Contact, you can create new emails easily with this drag-and-drop email builder. Moreover, adding images, texts, coupons, videos, and pools to any email or message is very easy and simple. 

Even not-so-techy people or people with zero coding skills can produce huge polished newsletters using this tool. Several mobiles optimize, and pre-built templates are available in it. However, the Constant Contact tool’s key benefit is automation. On autopilot, you can save colossal legwork. In a word, the excellence of this tool as an email list service is behind the description. 

Top Features of Constant Contact 

  • Connect with people through email marketing 
  • Simplify your overall email marketing process
  • Flexibility and choice of template design 
  • Ease of use 
  • Newsletter creation 
  • Sign-up forms
  • Integrations with popular tools like Shopify, WooCommerce, Canva, and Etsy
  • Engagement reporting (i.e. views, clicks, etc)

Pros: 

  • Email marketing automation 
  • List management 
  • Support Dynamic content

Cons: 

  • Spam and design testing is not available 
  • Import automation not available for free plan

Pricing for digital marketing plan

  • Core: Starting at $9.99 / per month
  • Plus:  Starting at $45 /per month

Pricing for marketing automation

  • starting at $449 USD/ month

Conclusion

In conclusion, it’s important to make sure that you have a good email marketing tool. It helps you to manage all your contacts and send emails to your subscribers. You can also use this tool to create a newsletter, schedule emails, track your results, and more. Here are the best email marketing tools that you can use to grow your business.

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