How to Add Balance to TikTok Ads Manager Updated: May 6, 2025   /   Published: May 6, 2025

How to Add Balance to TikTok Ads Manager

Managing your TikTok ad budget effectively is crucial for successful advertising on TikTok. If you’re using the Manual Payment option in TikTok Ads Manager, you’ll need to proactively add funds to your account balance before your ads can run. 

This guide will walk you through the simple steps on how to add balance to TikTok ads manager, helping you easily top up your account.

It’s worth noting that TikTok Ads Manager offers two different payment options:

• Manual Payment: Add funds to your account upfront, and ad spend is deducted from this balance. Your ads stop running when the balance reaches zero.
• Automatic Payment: You link a payment method (like a credit card). TikTok automatically charges you when your ad spend reaches a set billing threshold or on a specific billing date. This method often includes options for automatic balance recharges.

This guide focuses on adding balance, which is the process used with the Manual Payment method to ensure you have funds available for your campaigns.

How to Add Balance to TikTok Ads Manager: Step-by-Step Guide

Here’s how to add balance to TikTok Ads Manager account:

Step 1: Log In to Your TikTok Ads Manager Account

First, go to the TikTok Ads Manager website (ads.tiktok.com) and log in using your registered email and password.

Step 2: Navigate to the Payment Section

Once you are logged in, you need to access the billing and payment area of your account.

Look for the Tools tab at the top of the page and select the Payment menu under the ‘Settings’ column, or from the left-hand menu depending on your interface view.

This will take you to your Payment Overview page.

Step 3: Find and Click “Add Balance”

On the Payment page, you will see details about your current balance, ad credit (if any) and your payment settings.

• If your account is set to Manual Payment, you should see an “Add Balance” button or option prominently displayed. Click on it.

Step 4: Enter the Amount You Want to Add

A popup window will appear prompting you to specify how much money you want to add to your account balance.

• Enter the desired amount in the field provided.
• Be mindful of the minimum and maximum top-up limits, which may vary by region and currency. 
• At the end, your total payable amount, including VAT, will be displayed.
• Then click the ‘Next’ button.

Step 5: Select or Add a Payment Method

Next, you’ll need to choose how you want to pay for the balance you’re adding.

Note: If you have previously added payment methods, you can select one from the list.

• Select payment method. Commonly accepted payment methods include: Debit  or Credit Cards (Visa, Mastercard, American Express, etc)
• Fill up the payment information. 

PayPal (in some regions)

You also have the option to save your card details for future use.

Step 6: Confirm the Payment

After entering the information and selecting/adding your payment method, you shouild typically need to review the details.

• Check the amount and the payment method selected.
• Click a button like “Make Payment” to initiate the transaction.
• You will be redirected to your payment provider’s page to complete a security verification (like 3D Secure). Follow the prompts to authorize the payment.

Step 7: Verify Your Updated Balance

Once the transaction is successfully processed, the funds should be added to your TikTok Ads Manager balance.

• Return to the Payment section.
• Check your Available Balance or account summary. The amount you added should now be reflected in your balance.
• You can also check the Transaction History for a record of your top-up.

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Conclusion

Adding balance to your TikTok Ads Manager is a straightforward process essential for keeping your campaigns running smoothly under the Manual Payment setting. 

By following these steps, you can ensure your ad account is funded and your advertising efforts on TikTok are uninterrupted. 

Regularly monitor your balance to avoid unexpected pauses in ad delivery.